Spectrum Boutique

A sex-positive toy store that has a no-nonsense approach to sexuality and sexual education.

Journal Article Art

Spectrum Boutique’s Journal, a now sunset but accessible portion of the website, features articles from a multitude of voices and opinions, focused on gender, identity, relationships and topics around sexual health as well as product reviews from sex educators.

Animation & Social Media

Exciting Stats

Impactful Text

Nostalgic Movement

Interaction & Activations

Articles that corresponded to guides had specialized social media roll outs to allow readers to see a wide range of toys and link directly to the product on the site. Interactive elements, such as a flow chart, were released as a playful activations to involve the user.

Take the Quiz Yourself

Apparel

Buy a print or shirt

Ads

Marketing for the adult toy landscape comes with a unique path to success as the regulations and restrictions across social media platforms are constantly changing. When creating advertisements for Spectrum Boutique attention is given to imagery and copy to ensure that the content is not only informative and eye-catching to match the liveliness of the brand essence but content that is less at risk for flagging and removal due to it’s adult nature.