TechnoSatin Gel Lipstick
Concept and campaign design for TechnoSatin Gel Lipstick. Designed to harness the emerging retro-futurism trend and showcase the hyper pigmented product and it's new tech-driven formula.
Ideated a full year prior to launch, the TechnoSatin Gel Lipstick campaign relied heavily on design trend forecasts to ensure assets were current and not outdated when the product actually hit the shelves. Its debut hit at the forefront the vapor wave and retro-futurism trend and garnered success with a new and younger clientele that values in racial and gender diversity.
206K Views
Top shoppable content for the month
4K Clicks
Instagram productpage views
8.6M Views
Organic influencer content from seeded product
A series of fast-paced and eye-catching 6 second and 15 second spots were created to communicate the product launch as well as its technology and benefits. The concept of each video was story-boarded with product photography in mind in order to make the most use of the assets.
Animation Collaboration
Early communication and collaboration allowed for animation and design to inform each other while amplifying a cohesive overall design.
Email Campaign
Client: Shiseido
Creative Director: Eleny Ramirez
Senior Art Direction: Dana Beierle
Website & Digital Asset Direction: Dana Beierle